Gemaz Fest 2024
- Client
- PT FWD Insurance Indonesia
- Year
- 2024
- Deliverables
- Crafting Indonesia’s Gaming and Pop Culture Fans
In 2024, IDEALIVE took center stage at ICE BSD to produce GEMAZ Fest 2024, a massive spectacle designed to unite and celebrate the gaming community with mainstream entertainment.
Where Champions and Icons Collide
The festival was anchored by a professional Mobile Legends: Bang Bang (MLBB) tournament featuring Indonesia’s elite esports teams. However, the energy reached its peak during the Celebrity Match, which saw icons like Raffi Ahmad and Atta Halilintar lead their respective teams in a friendly yet highly competitive showdown. To round out the experience, GEMAZ Fest featured high-energy music performances from bands like J-Rocks and Vierratale, alongside cosplay competitions and a dedicated community area, creating a diverse ecosystem of "lived experiences."
the idealive approach
By building a Frictionless Infrastructure, we managed the large-scale crowd flow between the tournament zone, the community booths, and the concert area. GEMAZ Fest 2024 stands as a testament to our ability to create Digital Resonance through physical impact, ensuring that every shout of the crowd and every winning moment was amplified far beyond the walls of the arena.
