BSI: Social Media Management 2024

BSI: Social Media Management 2024
Client
Bank Syariah Indonesia
Year
2024
Deliverables
Concept & Planning, Production, Event Marketing

Managing the social media presence of Indonesia's largest Syaria bank demands more than content—it demands credibility.

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full-spectrum digital partnership

Our scope went far beyond content creation. IDEALIVE operated as BSI's embedded digital team, covering every dimension of social media management from upstream strategy to on-ground execution.

We opened with a comprehensive Social Media Strategy—defining brand voice, audience segmentation, platform priorities, and KPIs that served as the north star for every decision throughout the year. From there, structured Content Planning and Production translated strategy into a steady cadence of on-brand, visually compelling content tailored to the behavior and expectations of each platform.

Account Handling ensured that BSI's digital presence was managed with the same level of discipline and professionalism expected of the institution itself—timely responses, community engagement, and a consistent brand experience across every interaction.

Behind the scenes, Social Listening and Monitoring kept a constant pulse on public sentiment, emerging conversations, and competitive signals, equipping BSI's leadership with real-time awareness of how the brand was perceived across the digital landscape.

Every cycle was closed with thorough Social Media Reporting and Learnings—translating performance data into actionable insights
that continuously sharpened our approach and demonstrated measurable impact.

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consistency as a corporate asset

For a financial institution of BSI's stature, every post is a reflection
of institutional trust. By owning the full social media ecosystem
end-to-end, IDEALIVE ensured that BSI's digital presence
remained coherent, strategic, and impactful—reinforcing its
identity as a modern, trusted, and values-driven bank, one piece of
content at a time.

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instagram followers growth

Against a 12-month target of 1,000,000 followers, IDEALIVE delivered beyond expectations. BSI's Instagram closed 2024 with 1,245,250 total followers, generating a total growth of 934,579 new followers throughout the year—an 8.6x increase compared to the 108,556 followers gained in 2023.

The growth trajectory was consistent and accelerating, peaking
at 150,813 new followers in September, demonstrating the impact of a well-executed, strategy-led content operation.

  • TARGET: 1,000,000 followers

  • ACHIEVED: 1,245,250 followers

  • OVER DELIVERED BY: 245,250 followers
    (+24.5% above target)

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instagram engagement rate

Against a target engagement rate of 6%, BSI's Instagram delivered an average of 7.22% throughout 2024—consistently outperforming the benchmark across all 12 months. The year peaked at a remarkable 25% engagement rate in November, reflecting the compounding impact of content that truly resonated with the audience. Not a single month fell below target, a testament to the discipline and strategic precision behind every content decision.

  • TARGET: 6%

  • ACHIEVED: 7.22% average

  • OVER DELIVERED BY: 1.22 percentage points
    (+20.3% above target)

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instagram impressions

BSI's Instagram generated a total of 55,352,953 impressions in 2024, averaging 4,612,746 impressions per month. This represents a 3x increase compared to the 17,975,071 total impressions recorded in 2023—a direct result of the accelerating follower base and consistently high-performing content strategy. Impressions peaked between August and October, with September and October each surpassing 11.5 million, signaling a sustained surge in content reach during the second half of the year.

  • TOTAL IMPRESSIONS 2024: 55,352,953

  • TOTAL IMPRESSIONS 2023: 17,975,071

  • YEAR-ON-YEAR GROWTH: +208%

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